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Cost-Effectiveness of Promotional Products
Advertising specialties are less expensive per impression than most other forms of media.
The investment in ad specialties is modest, more targeted and more achievable for smaller businesses than other forms of advertising.
As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.