How to Use Promotional Products to Market Your Business
Promotional products are one of the oldest – and most effective – ways of advertising a business.
Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware and many more items.
The success of promotional products hinges on the idea of time-honored concept of reciprocity: if I you give something, you will be honor-bound to return the favor by giving something back.
As such, big and small businesses have used promotional materials as part of their marketing strategies.
Even non-profits and research institutions typically send potential donors with personalized address labels or tote bags to increase response rates.
Some of the types of promotional products popularly used today include:
- Items that recipients can wear such as t-shirts, caps, jackets